When 2025 kicked off, we put out eight predictions for how ecommerce would move through the year. By December, the market had delivered on almost every one of them, and often faster than expected.
As predicted, seed-stage ecommerce startups held investor attention, even as late-stage funding stayed selective. The omnichannel shift moved from boardroom intent to operational reality. Quick commerce redrew the entire demand map, changed FMCG playbooks and forced every large ecommerce platform to rethink time, distance and convenience as core…
