
In July 2023, Musk himself tweeted that “we shall bid adieu to the twitter brand, and gradually, all the birds.”
That was when Peroff, a Chicago-area attorney specializing in trademark and IP law, saw an opportunity not only to claim the name Twitter but also to use the iconic illustrated logo that was affectionately referred to internally as “Larry Bird.”
Peroff and others began formally organizing Operation Bluebird, a way to bring back Twitter in name, services, and…

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