From Calicut to the Country: Fumme Marks Bengaluru Entry as India’s Performance-First Perfume Brand

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Kochi (Kerala) [India], December 12: Fumme, began in Calicut, not in a Parisian lab or a luxury boardroom, but in the everyday work of people who have spent years around scent. For co-founders Sufiyan Vayoli and Fasal Rahman, attars, oils, and blends have always been part of life, shaped by Middle Eastern fragrance culture and the quieter sensibilities of coastal Kerala.

Over the years, as they explored perfumes across India, one pattern kept repeating itself: most fragrances simply did not hold their character in Indian weather. Heat…



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From Calicut to the Country: Fumme Marks Bengaluru Entry as India’s Performance-First Perfume Brand


Kochi (Kerala) [India], December 12: Fumme, began in Calicut, not in a Parisian lab or a luxury boardroom, but in the everyday work of people who have spent years around scent. For co-founders Sufiyan Vayoli and Fasal Rahman, attars, oils, and blends have always been part of life, shaped by Middle Eastern fragrance culture and the quieter sensibilities of coastal Kerala.

Over the years, as they explored perfumes across India, one pattern kept repeating itself: most fragrances simply did not hold their character in Indian weather. Heat…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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