In a major milestone for India’s food and agri-tech ecosystem, Better Nutrition, the country’s first biofortified food brand, has unveiled its advanced XRF Analyzer, bringing unprecedented scientific validation, safety, and transparency to everyday nutrition. With this breakthrough, Better Nutrition becomes the only private organization in India, and among a handful globally, to deploy advanced X-Ray Fluorescence (XRF) technology for real-time nutrient and heavy-metal profiling across every batch of food it produces.
This system now powers India’s first complete soil-to-food nutrient verification model, ensuring that nutrition is not merely claimed, but grown, measured, and proven.
The advanced XRF Analyzer can capture a complete nutrient scorecard within just 100 seconds, enabling the measurement of over 20+ essential nutrients, including iron, zinc, calcium, magnesium, manganese, and boron, while simultaneously screening for 10+ harmful heavy metals, such as lead, cadmium, and mercury.
“Almost every batch of food that we make is tested using this advanced technology, and in under 100 seconds we can capture a perfect nutrient scorecard. We precisely ascertain levels of zinc, iron, calcium, manganese, boron, and also ensure harmful heavy metals like mercury, cadmium, and lead are absent. In India, we are the only private organization to have this capability today. Going forward, we’ll be showcasing these results to all our consumers, building unmatched trust and transparency,” said Prateek Rastogi, Co-founder, Better Nutrition.
This capability, currently found only in a few advanced research institutions globally, enables Better Nutrition to validate what most brands can only claim.
Unlike standard packaged foods that rely on broad claims such as “source of iron” or “rich in nutrients,” Better Nutrition can now prove the nutrient density of every batch before it reaches the customer.
“We’ve built India’s first soil-to-food nutrient system that can both increase and validate nutrients inside everyday staples. Nutrition is no longer assumed; it’s verified. Eating these staples daily allows consumers to meet a meaningful portion of their essential nutrient requirements without artificial fortification or supplements. This is a new, science-backed standard for everyday food in India,” said Aishwarya Bhatnagar, Co-founder, Better Nutrition.
This innovation directly addresses India’s “hidden hunger” challenge, nutrient deficiencies that persist despite adequate food availability.
About Better Nutrition
Better Nutrition is committed to addressing the nation’s nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. By collaborating with over 20,000 farmers and fostering a growing network of rural micro-entrepreneurs, Better Nutrition strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes.
The company has garnered recognition for its innovative approach, including securing investment from prominent figures like PV Sindhu, Masterchef Pankaj Bhadouria, and featuring on platforms such as Shark Tank India Season 4. Headquartered in Lucknow, Uttar Pradesh, Better Nutrition continues to lead the way in promoting health and wellness through its range of biofortified products.
