There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The change could also be subtle, like an infrastructure update that enables finer relevance and quality judgments. Here are eight commonly overlooked reasons for why a site may have lost rankings after a Google core update.
Ranking Where It’s Supposed To Rank?
If the site was previously ranking well and now it doesn’t, it could be what I call “it’s…

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