Google’s Real Estate Listings ‘Experiment’ Sends Zillow Shares Down More Than 8%

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Google’s data partner HouseCanary has begun displaying home listings directly in search results in select markets, sending Zillow’s shares tumbling more than 8% yesterday as investors weighed whether the search giant might eventually cut into the portal business that Zillow dominates.

The experiment places property details, prices, images and a “Request a tour” button at the top of mobile search results. HouseCanary, a full-service brokerage licensed in all 50 states and…



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Google’s Real Estate Listings ‘Experiment’ Sends Zillow Shares Down More Than 8%


Google’s data partner HouseCanary has begun displaying home listings directly in search results in select markets, sending Zillow’s shares tumbling more than 8% yesterday as investors weighed whether the search giant might eventually cut into the portal business that Zillow dominates.

The experiment places property details, prices, images and a “Request a tour” button at the top of mobile search results. HouseCanary, a full-service brokerage licensed in all 50 states and…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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