Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this actually drive?”
Years ago, I used to think this was just a communication gap. Over time, I realized the issue wasn’t communication at all; it was measurement. Most SEO dashboards stop at visibility and traffic, so of course, decision-makers don’t see the true value.
Traditional metrics tell us only how users arrive. They reveal almost…
