The Gurugram-based startup was founded by Razdan and social media content creator Kusha Kapila in April 2025.
“There is a shift in consumer preference from conventional innerwear to shapewear,” said Razdan. “Our products are designed in India and for India. Indian weather is different from the West.”
Shapewear refers to innerwear that is used to provide support and a smoother look to an outfit by compressing the area…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)