Kusha Kapila’s shapewear brand Underneat raises $6 million from Fireside Ventures

Share via:



Direct-to-consumer (D2C) shapewear brand Underneat has raised $6 million from Fireside Ventures, cofounder Vimarsh Razdan told ET.

The Gurugram-based startup was founded by Razdan and social media content creator Kusha Kapila in April 2025.

“There is a shift in consumer preference from conventional innerwear to shapewear,” said Razdan. “Our products are designed in India and for India. Indian weather is different from the West.”

Shapewear refers to innerwear that is used to provide support and a smoother look to an outfit by compressing the area…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Popular

More Like this

Kusha Kapila’s shapewear brand Underneat raises $6 million from Fireside Ventures



Direct-to-consumer (D2C) shapewear brand Underneat has raised $6 million from Fireside Ventures, cofounder Vimarsh Razdan told ET.

The Gurugram-based startup was founded by Razdan and social media content creator Kusha Kapila in April 2025.

“There is a shift in consumer preference from conventional innerwear to shapewear,” said Razdan. “Our products are designed in India and for India. Indian weather is different from the West.”

Shapewear refers to innerwear that is used to provide support and a smoother look to an outfit by compressing the area…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi

More like this

Best Nintendo Switch 2 Controllers (2025), Tested and Reviewed

The launch of Switch 2 brings with it a...

AirPods Pro 3 drop to a record low of...

If you haven't yet upgraded to Apple's AirPods Pro...

Popular