Ujjivan Small Finance Bank today launched Ivory, a banking program designed for India’s mass affluent segment. Ivory combines personalized service with lifestyle privileges, providing enhanced transaction capabilities, global access, and zero-fee banking on key banking transactions and services.
Developed through extensive consumer research, Ivory caters to customers seeking financial solutions that align with their lifestyle aspirations. The offering integrates digital banking with curated experiences, including, entertainment, and dining benefits.
Ivory membership unlocks a world of hospitality through Club Marriott, offering exclusive access to dining and stay benefits across 350+ premium Marriott properties in the Asia Pacific region. Membership includes a premium metal debit card with airport lounge access, global acceptance, and enhanced transaction limits. Customers also receive an annual OTT subscription, quarterly BookMyShow vouchers, and extra reward points on qualified transactions, redeemable across a curated range of premium lifestyle and retail brands. Additional benefits include zero charges on key banking services and assigning each member a dedicated relationship manager for personalized financial planning and support.
Commenting on the launch, Mr. Hitendra Jha, Head of Retail Liabilities – TASC & TPP, Ujjivan Small Finance Bank said, “Today’s emerging mass affluent segment continues to face barriers in accessing quality banking services. Many encounter high balance requirements, inconsistent service delivery, and generic reward programs that do not align with their lifestyles. Ivory addresses these challenges through curated privileges, dedicated relationship managers, and zero-fee banking on key banking transactions and services, designed to deliver a seamless customer experience.”
Ujjivan Small Finance Bank’s Ivory Program reinforces its focus on enhancing retail banking. Beyond premium privileges, it reflects the Bank’s vision of strengthening trust, nurturing long-term relationships, and celebrating every milestone in the customer journey.
About Ujjivan Small Finance Bank Limited
Ujjivan Small Finance Bank Limited is a scheduled commercial bank authorised to carry on the business of small finance bank in India. Bank serves ~99 lakh customers through 766 branches, 613 ATMs/ACRs, spread across 334 districts and 26 states and union territories in India. Gross loan book stands at ₹ 34,588 crore with a deposit base of ₹ 39,211 crore as of September 30, 2025. The Bank has been assigned a credit rating of AA- (Stable)/A1+ from CARE/CRISIL respectively towards its long-term bank facilities, fixed deposits and CD program depicting sustenance of Banks Performance. Ujjivan SFB has been ranked 26th among India’s Best Companies to Work for 2025 by Great Place to Work® Institute, the global authority on workplace culture
The bank constantly strives to ensure strong corporate culture which emphasizes on integrating CSR values with business objectives. They work with communities in navigating the unprecedented challenges primarily focused on healthcare, disaster relief, livelihood for especially abled people, education, and community infrastructure development.
