Crypto Retention Data Reveals Why Platforms Struggle to Keep Users

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While attracting new users may not be a core challenge for crypto, keeping them active beyond the first month is far more difficult, and data from prediction markets is spotlighting the issue. 

Polymarket retention data, compiled by analytics company Dune and market maker Keyrock, tracked monthly cohorts of new active users and measured the number of users who returned to trade in subsequent months. 

According to the report, which sampled 275 crypto projects spanning networks, decentralized finance (DeFi) platforms, wallets and trading apps,…



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Crypto Retention Data Reveals Why Platforms Struggle to Keep Users


While attracting new users may not be a core challenge for crypto, keeping them active beyond the first month is far more difficult, and data from prediction markets is spotlighting the issue. 

Polymarket retention data, compiled by analytics company Dune and market maker Keyrock, tracked monthly cohorts of new active users and measured the number of users who returned to trade in subsequent months. 

According to the report, which sampled 275 crypto projects spanning networks, decentralized finance (DeFi) platforms, wallets and trading apps,…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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