Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time.
1. Create A Mix Of Content Types
Publishers are in a constant race to publish what’s latest because being first to publish can be a source of massive traffic. The main problem with these kinds of sites is that publishing content about current events can run…
