(Bloomberg) — Meta Platforms Inc.’s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen.
The app will initially launch on Amazon.com Inc.’s Fire TV platform, the company said Tuesday, describing the offering as a test. Eventually, Instagram aims to expand onto other TV platforms to reach as many consumers as possible.
Instagram boss Adam Mosseri hinted at a TV app from the stage at Bloomberg’s Screentime conference in Los Angeles in October. If people are consuming…

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