Apple will next year introduce more ads in the App Store “to increase opportunity” in search results, the company has announced.

According to an update to Apple’s Ads website, additional ads will appear across search queries, appearing at the top as well as further down in App Store results, and existing campaigns won’t need to do anything to be eligible.
Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search. To help…

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