Instacart’s AI-driven pricing tool attracted attention — now the FTC has questions

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According to Reuters, Instacart is currently getting the regulatory equivalent of a throat-clearing from the FTC, which has sent the grocery delivery platform a civil investigative demand regarding its AI-powered pricing tool, Eversight. Put another way, the agency wants to know why some people are paying significantly more for their organic granola than others.

The issue came to light after a study revealed that shoppers are seeing wildly different prices for identical groceries from the same stores — up to 23% higher prices in some cases….



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Instacart’s AI-driven pricing tool attracted attention — now the FTC has questions


According to Reuters, Instacart is currently getting the regulatory equivalent of a throat-clearing from the FTC, which has sent the grocery delivery platform a civil investigative demand regarding its AI-powered pricing tool, Eversight. Put another way, the agency wants to know why some people are paying significantly more for their organic granola than others.

The issue came to light after a study revealed that shoppers are seeing wildly different prices for identical groceries from the same stores — up to 23% higher prices in some cases….



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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