What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites your site links out to.
Context Of Links Matter
Maybe it doesn’t have to be said but I’ll say it: It’s important now more than ever that the page your link is on has relevant content on it and that the context for your link is an…
