It’s been a rough holiday season for video game hardware so far. Analytics company Circana released its November report on Wednesday, showing rising prices and console sales at their worst point in decades.
According to Circana director Mat Piscatella, the average price of a new unit of video game hardware has risen from around $235 in 2019 to $439 in 2025. That appears to be a major driver in the decline of video game spending, which has dropped to $5.9 billion, a 4% decrease from last year’s $6.1…

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