YouTube creators turn entrepreneurs on growth in vernacular, connected TV: Report

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In a new trend, digital creators are seen turning towards entrepreneurship. According to YouTube’s India Culture and Trends Report, released on Thursday, ‘contentpreneurship’ as a trend is picking up in India, with popular examples including Raj Shamani and Sejal Gaba.

Highlighting a shift away from short-lived virality, the report says, creators are now looking to build digital IPs that anchor audience trust and build sustainable businesses.

In 2025, podcast host Raj Shamani turned Figuring Out into a powerful digital IP that extends beyond…



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YouTube creators turn entrepreneurs on growth in vernacular, connected TV: Report



In a new trend, digital creators are seen turning towards entrepreneurship. According to YouTube’s India Culture and Trends Report, released on Thursday, ‘contentpreneurship’ as a trend is picking up in India, with popular examples including Raj Shamani and Sejal Gaba.

Highlighting a shift away from short-lived virality, the report says, creators are now looking to build digital IPs that anchor audience trust and build sustainable businesses.

In 2025, podcast host Raj Shamani turned Figuring Out into a powerful digital IP that extends beyond…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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