For many travellers, planning a trip is a mixed experience. While imagining a destination brings excitement, the actual process of booking flights, hotels, transfers, and activities often feels fragmented and time-consuming.
According to a recent report by McKinsey, the emergence of agentic artificial intelligence (AI) could fundamentally change this experience by removing much of the friction that customers associate with travel planning and execution.
From a customer’s point of view, agentic AI promises a shift from managing travel logistics…
