Anahata Organic, the conscious beauty and wellness brand from Vadodara, Gujarat, has launched its newest product, the Lip Tiffin, a cheek-and-lip tint inspired by one of India’s most beloved cultural symbols: the traditional lunchbox. Taking the idea from concept to culture, the brand partnered with the legendary Mumbai Dabbawalas for a hyper-local campaign rooted in nostalgia, Vedic colours and everyday India.
Blending Ayurveda with a familiar, comfort-driven palette, the Lip Tiffin features shades inspired by ingredients that once nourished Indian kitchens: hibiscus reds, beetroot pinks and earthy maroons, now reimagined for modern beauty rituals.
“Our approach was intentionally unconventional. We wanted to associate with real India and not leave beauty to be promoted only by celebrities. So we chose someone who feels familiar to all of us,” says Goutami Talati Chawla, Director, Anahata Organic, who also stars in the campaign. “Mumbai’s Dabbawalas represent trust, movement and the rhythm of everyday hustle. A dabba is like home away from home and that is exactly what the Lip Tiffin feels like: warm, rooted, familiar, and designed to make you look good on the go.”
For the Dabbawalas, the collaboration was both unexpected and interesting.
A dabba carries more than food, it carries emotion, routine and responsibility. Mr. Subodh Sangle, spokesperson for the Mumbai Dabbawalas, shared, “A lot of thought process was put inside this campaign, we liked the analogy that you set, the authenticity that you brought in. A well-thought campaign, we are very keen to do such campaigns, lot of people approach us to endorse their products and such unique campaigns give them inspiration and they start thinking out of box too. The main difference here is that this was unique from packaging to idea, no one would have put this connection of beauty & Dabbawalas together. It was very authentic and we are very happy to have done this.”
Anahata’s launch marks a shift toward India-first product design, where packaging, storytelling and ingredients reflect local sensibilities. The Lip Tiffin mirrors the emotional and functional role of a dabba, both nourish, both are homegrown, both are uniquely Indian.
At its heart, the Lip Tiffin carries a simple message: What fed our ancestors now colours our future, the most Indian and Vedic way to tint.
By merging Ayurvedic pigments with a universally loved household object, Anahata reinforces its mission to create beauty that is functional, culturally rooted and emotionally familiar. The campaign also highlights the rise of indie beauty and hyper-local storytelling, showing how homegrown brands are reimagining nostalgia for today’s audience.
Packaged in a German silver mini-tiffin and housed in an eco-friendly paper outer box, the product is 100% sustainable, durable and fully recyclable, aligning with Anahata’s commitment to mindful, low-impact beauty solutions. These Lip Tiffins are also handmade by craftspeople and artisans from Rajasthan, ensuring each piece is unique while supporting traditional Indian craft.
