Flipkart acquires majority stake in Minivet as part of its AI push

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Ecommerce major Flipkart has acquired a majority stake in artificial intelligence and machine learning solutions startup Minivet AI, the company announced on Friday.

Founded in 2024, Minivet’s generative video services for ecommerce transform product catalogues into videos using AI. Through this acquisition, Flipkart aims to accelerate its transition to a platform that offers an interactive and immersive shopping experience.

The acquisition comes at a time when ecommerce platforms are moving towards video-led discovery through video commerce,…



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Flipkart acquires majority stake in Minivet as part of its AI push



Ecommerce major Flipkart has acquired a majority stake in artificial intelligence and machine learning solutions startup Minivet AI, the company announced on Friday.

Founded in 2024, Minivet’s generative video services for ecommerce transform product catalogues into videos using AI. Through this acquisition, Flipkart aims to accelerate its transition to a platform that offers an interactive and immersive shopping experience.

The acquisition comes at a time when ecommerce platforms are moving towards video-led discovery through video commerce,…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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