Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to make sure their content is surfaced. Danny showed some concern for folks who were relying on commodity content that is widely available.
What Creators Should Focus On For AI
John Mueller asked Danny Sullivan what publishers should be focusing on right now that’s specific to AI. Danny answered by explaining what kind of content you should not focus on and what kind of content creators should be focusing on.
He explained that…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)