Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked about was optimizing for people, which is something I suspect the search marketing industry will increasingly be talking about.
Nothing New You Need To Be Doing For AI Search
The first thing Danny Sullivan discussed was that despite there being new search experiences powered by AI there isn’t anything new that they need to be doing.
John Mueller asked:
“So…

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