Google’s Robby Stein Names 5 SEO Factors For AI Mode

December 19, 2025

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Robby Stein, Vice President of Product for Google Search, recently sat down for an interview where he answered questions about how Google’s AI Mode handles quality, how Google evaluates helpfulness, and how it leverages its experience with search to identify which content is helpful, including metrics like clicks. He also outlined five quality SEO-related factors used for AI Mode.

How Google Controls Hallucinations

Stein answered a question about hallucinations, where an AI lies in its answers. He said that the quality systems within AI Mode are…

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