When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply.
For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for the latest Google algorithm update while social media teams worked earnestly to respond to brand mentions.
Today, these functions must merge from parallel paths to transparent collaboration. Audience engagement on social platforms can influence…

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