In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews.
Apple announced additional ad placements coming to App Store search results in early 2026.
Google confirmed that exact match keywords cannot serve in AI Overviews, even when identical broad match keywords exist in an account.
Both updates reinforce an ongoing shift. Search inventory is growing across new surfaces, but the level of control advertisers once relied on is…

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