OYO Resets In 2025
OYO set the ball rolling for its D-Street debut in 2025. The hospitality giant rebranded as PRISM and secured board approval for a massive INR 6,650 Cr IPO. But is the Ritesh Agarwal-led company genuinely ready to take the next big leap?
Beyond The Budget Label: The rebrand to PRISM was more than cosmetic. It marked a strategic pivot from a budget hotel aggregator to a portfolio-led brand operating distinct verticals like Motel6, Townhouse and Sunday. Then, by moving toward boutique and curated inventory, PRISM is betting on…

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