Troovy, India’s fastest growing healthy snacks brand for families announces the launch of ‘Snackmakers Challenge’, its nationwide movement aiming to re-imagine kid’s food by keeping them at the center of its creation. Troovy didn’t begin in a boardroom or with a business plan. It began on a road trip — with a 4-year-old Vihaan (one of Troovy’s co-founders) asking a world-changing but straightforward question: “Why can’t chips make me stronger?”
For years, kids have had to choose between fun food and food that’s good for them. Parents have been forced to play the role of the food police, while kids have been told to “eat sensibly,” all because the shelves are filled with snacks lacking real nutrition. Troovy, aims to change that with the belief that childhood should never be about compromise. Mansi Baranwal and Aditya Mukherjee along with their 7 yr old co-founder Vihaan, set out to build a brand that places children at the center, learns from parents, and brings joy back to the plate, one clean, delicious bite at a time.
The creation of their snack starts as an idea from a kid’s world: the craving for something crunchy after school, a dip that goes with everything, or cookies that don’t feel “bad-for-you boring.” Then the team reimagines those snacks with millets, grains, dals, real vegetables, and fruits — and zero junk: no maida, no palm oil, no refined sugar, and no preservatives. Every Troovy product goes through multiple rounds of feedback and testing by children. It’s not making healthy food that’s the challenge – it’s making healthy food that is loved by children, that does justice to what THEY imagine.
Mansi Baranwal, co-founder, Troovy says “The Snackmakers Challenge by Troovy isn’t just a contest, it’s the next chapter of the story that started it all. Sparking a movement to make snacking good for kids, leading to a product imagined by children and approved by parents.It’s not just about making snacks for them; it’s about co-creating with them.”
The initiative brings Troovy’s founding philosophy to life – that the best ideas for kids should come from kids. Children aged 6 to 12 were asked to share their snack ideas and design their own packaging, turning imagination into tangible creations. The shortlisted entries will be part of the upcoming Snackmasters Mega Event and the winner will receive hampers and merchandise and a chance to co-create their snack with Troovy, have their name and design featured on real packaging, and become the face of India’s next healthy snack for kids. By handing over the snackmaker’s hat to kids, Troovy is proving that when imagination and nutrition work together, the result is something truly revolutionary.
Watch the first winner reveal video here: <link>
About Troovy:
Troovy, is a kids’ healthy snacks brand founded by Vihaan Mukherjee, Mansi Baranwal and Aditya Mukherjee Aditya Mukherjee and Mansi Baranwal, offering products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Backed by Fireside Ventures, Sharp Ventures, Spring Marketing Capital and Veltis Capital, Troovy aims to create food for kids that should be as fun as they imagine it and as wholesome as parents approve of it.
