Is your Roku or Fire TV streaming device tracking you? It’s possible – how I put an end to it

December 20, 2025

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ZDNET’s key takeaways

Roku, Fire, and Chromecast TVs may collect viewing, usage, and screen‑content data.
You can disable or limit data collection via privacy/ACR settings.
Full privacy requires disconnecting the TV from the internet entirely.

Whenever I hear about consumer data tracking, my half-century-old brain dredges up that Hall and Oates hit called “Private Eyes” with the refrain “they’re watching you.”

I don’t mean to…

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