Netflix is acquiring Estonian startup class=”link ” href=”https://readyplayer.me/” data-i13n=”cpos:1;pos:1″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Ready Player Me;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas”>Ready Player Me, a company creating “cross-game avatar tech” that allows players to bring their digital personas with them to different games, the company’s CEO Timmu Tõke class=”link rapid-with-clickid etailiffa-link” href=”https://shopping.yahoo.com/rdlw?merchantId=6deefbf2-941b-4156-9f41-a61ebb50d13d&siteId=us-engadget&pageId=1p-autolink&contentUuid=b7822683-862a-4270-b2d5-2957d63862c2&featureId=text-link&merchantName=LinkedIn&linkText=shared+in+a+LinkedIn+post&custData=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&signature=AQAAAeKjdQJlagKETksfi758o-hALcDcokcQczza3awqlbWi&gcReferrer=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Ftimmutoke_netflix-xready-player-me-im-excited-activity-7407832324232458243-7s38%3Futm_source%3Dshare%26utm_medium%3Dmember_desktop%26rcm%3DACoAABNXWCUBf3rS8sTWkjPFzNIRBIIJWRou888&spaceId=1197802876″ data-i13n=”elm:affiliate_link;sellerN:LinkedIn;elmt:;cpos:2;pos:1″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:shared in a LinkedIn post;elm:affiliate_link;sellerN:LinkedIn;elmt:;cpos:2;pos:1;itc:0;sec:content-canvas”>shared in a LinkedIn post. The acquisition is part of Netflix’s new games strategy, which puts an emphasis on approachable multiplayer titles and adaptations of the streaming service’s IP.
Ready Player Me’s team of around 20 employees will be incorporated into Netflix’s staff, class=”link ” href=”https://techcrunch.com/2025/12/19/netflix-acquires-gaming-avatar-maker-ready-player-me/” data-i13n=”cpos:3;pos:1″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:TechCrunch writes;cpos:3;pos:1;elm:context_link;itc:0;sec:content-canvas”>TechCrunch writes,…
