Instamart pilots physical experiential store in Gurugram

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Swiggy’s quick commerce arm Instamart has piloted a physical experiential store in Gurugram, as the company tests a limited offline format alongside its dark store led delivery operations, according to media reports and people aware of the development.

The outlet, located at M3M 65th Avenue, operates as an Instamart branded experiential store and is separate from the company’s dark store network. Consumers can visit the store to see select products, with purchases being made through walk-in transactions at the outlet rather than via the Instamart…



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Instamart pilots physical experiential store in Gurugram


Swiggy’s quick commerce arm Instamart has piloted a physical experiential store in Gurugram, as the company tests a limited offline format alongside its dark store led delivery operations, according to media reports and people aware of the development.

The outlet, located at M3M 65th Avenue, operates as an Instamart branded experiential store and is separate from the company’s dark store network. Consumers can visit the store to see select products, with purchases being made through walk-in transactions at the outlet rather than via the Instamart…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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