The Federal Trade Commission has sent Instacart a civil investigative demand, seeking information about its AI-powered pricing tool, according to class=”link ” href=”https://www.reuters.com/legal/litigation/ftc-investigating-instacarts-ai-pricing-tool-source-says-2025-12-17/” data-i13n=”cpos:1;pos:1″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Reuters;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas”>Reuters. This comes after a recently published class=”link ” href=”https://www.engadget.com/big-tech/study-shows-that-instacart-was-charging-different-amounts-for-the-same-items-165108224.html” data-i13n=”cpos:2;pos:1″ data-ylk=”slk:pricing experiment study;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas”>pricing experiment study showed that the online grocery delivery app gave different users different prices for the same items from the same store location at the exact same time. Some of the testers saw prices up to 23 percent higher than what the other testers saw, though the average difference for the same list…
