Apple Hit With Supersized Fine in Italy Over an iPhone Privacy Feature

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Italy’s Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature.

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Since the release of iOS 14.5 in April 2021, Apple has required apps to ask for permission before tracking a user’s activity across other apps and websites for personalized advertising, as part of a feature named App Tracking Transparency. If a user selects the “Ask App Not to Track” option, the app is unable to access the device’s advertising identifier.

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Apple Hit With Supersized Fine in Italy Over an iPhone Privacy Feature


Italy’s Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature.

generic tracking prompt orange
Since the release of iOS 14.5 in April 2021, Apple has required apps to ask for permission before tracking a user’s activity across other apps and websites for personalized advertising, as part of a feature named App Tracking Transparency. If a user selects the “Ask App Not to Track” option, the app is unable to access the device’s advertising identifier.

In a press…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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