Honasa’s 2025: Becoming More Than Mamaearth

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SUMMARY

In 2025, Honasa overhauled its offline distribution under Project Neev, fixing long-standing inefficiency bottlenecks. This hurt growth but restored execution discipline and profitability by mid-year

Mamaearth remains the revenue anchor, but growth is now coming from younger, specialised brands like The Derma Co and Aqualogica, signalling a clear focus on diversification

Honasa is diversifying into oral care, men’s grooming and premium skincare, balancing value-led scale with higher-margin, affluent consumer…



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Honasa’s 2025: Becoming More Than Mamaearth


SUMMARY

In 2025, Honasa overhauled its offline distribution under Project Neev, fixing long-standing inefficiency bottlenecks. This hurt growth but restored execution discipline and profitability by mid-year

Mamaearth remains the revenue anchor, but growth is now coming from younger, specialised brands like The Derma Co and Aqualogica, signalling a clear focus on diversification

Honasa is diversifying into oral care, men’s grooming and premium skincare, balancing value-led scale with higher-margin, affluent consumer…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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