Instacart has ended its AI-powered pricing tests following backlash after a study reported customers were shown different prices for the same items from the same store.
“Effective immediately, Instacart is ending all item price tests on our platform. Retailers will no longer be able to use Eversight technology to run item price tests on Instacart,” the company said in a blog post.
The study, conducted by Consumer Reports, Groundwork Collaborative, and More Perfect Union, involved 437…

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