Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America.
This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and authentic human narratives. These insights echo themes from my other articles on nostalgia marketing, John Lewis, and the full spectrum of 39 emotions that digital marketers can use…

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