ETtechFor India’s test-preparation segment, 2025 was a year of significant transformation.
It entered the year with relatively stable demand, driven by competitive entrance exams and outcome-linked offerings. This helped companies like PhysicsWallah, Allen, Unacademy, Aakash, and Adda247 grow even as other parts of the edtech sector struggled with slowing enrolments and weaker business models in the period following the pandemic.
And, as the year comes to a close, a public listing, faster offline expansion, broader course offerings…

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