Quick commerce brings Christmas cheer for D2C brands as sales surge

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This Christmas, direct-to-consumer (D2C) brands have seen an uptick in quick commerce sales as platforms launched deals, removed additional fees on orders, expanded gifting and decor SKUs (stock keeping units), and redesigned the app for the holiday season.

Companies like Zepto and Blinkit ran a Secret Santa feature on their apps to leverage the occasion for last-minute purchases. In just two days of launch, Zepto noted that over 1,00,000 Secret Santa groups had been created. Customers can create groups within their own circle, or collaborate with…



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Quick commerce brings Christmas cheer for D2C brands as sales surge



This Christmas, direct-to-consumer (D2C) brands have seen an uptick in quick commerce sales as platforms launched deals, removed additional fees on orders, expanded gifting and decor SKUs (stock keeping units), and redesigned the app for the holiday season.

Companies like Zepto and Blinkit ran a Secret Santa feature on their apps to leverage the occasion for last-minute purchases. In just two days of launch, Zepto noted that over 1,00,000 Secret Santa groups had been created. Customers can create groups within their own circle, or collaborate with…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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