When US president Donald Trump launched his own meme cryptocurrency on January 17, days before his return to the White House, I was halfway up a Swiss alp, attending a crypto conference in the town of St. Moritz.
Memecoins, which typically have no purpose beyond financial speculation, were having a moment. The previous year, millions of new memecoins had flooded the market; a few, like Fartcoin, had rocketed to billion-dollar valuations. Pump.Fun, a platform for launching and trading memecoins, had…

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