Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about it across the web, and then watched how different AI platforms responded to questions about the fictional brand. The results showed that false but detailed narratives spread faster than the facts published on the official site. There was only one problem: the test had nothing to do with artificial intelligence getting fooled and more to do with…
