How ChatGPT’s Native Shopping Could Rewrite Digital Commerce

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When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online.

For the first time, shoppers can browse and buy directly inside an AI conversation – no search results, no scrolling, and no marketplace middleman.

To understand what this means for the future of search, marketplaces, and digital marketing, I spoke with Tim Vanderhook, CEO of Viant Technology, who recently



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How ChatGPT’s Native Shopping Could Rewrite Digital Commerce


When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online.

For the first time, shoppers can browse and buy directly inside an AI conversation – no search results, no scrolling, and no marketplace middleman.

To understand what this means for the future of search, marketplaces, and digital marketing, I spoke with Tim Vanderhook, CEO of Viant Technology, who recently



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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