The rush of city mornings, work pressure throughout the day and evening fatigue leave little room for self-care. For new-age women, juggling home, office and social commitments, commuting to crowded salons, and waiting for hours are increasingly becoming luxuries they cannot afford. This mix of time scarcity and growing aspirations has driven the beauty economy towards at-home convenience.
Market data confirms this shift. India’s home services market — a sprawling ecosystem from plumbing to beauty care — reached $60 Bn in FY25. On the…

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