As Indian brands increasingly compete for attention in crowded urban spaces, experiential outdoor advertising is gaining renewed importance. This New Year, CoinSwitch marked its presence in Bengaluru with a rare 3D anamorphic billboard, delivering an immersive visual experience that stood out amid traditional outdoor formats.
The campaign reflects CoinSwitch’s broader brand strategy of connecting technology, finance, and creativity while engaging India’s digitally native audience. By choosing Bengaluru, India’s technology capital, CoinSwitch aligned its message with a city known for early adoption and innovation.
What Makes the 3D Anamorphic Billboard Unique
3D anamorphic billboards are still uncommon in India. Unlike conventional hoardings, these installations use precise perspective alignment, depth simulation, and high-resolution LED displays to create an illusion of three-dimensional objects emerging from the screen.
For CoinSwitch, the billboard created a floating, dynamic visual that appeared to extend beyond the physical frame. The effect was designed to stop passersby in their tracks, encouraging organic social media sharing and word-of-mouth amplification.
According to campaign details, the execution focused on:
- High-resolution LED panels calibrated for depth perception
- Strategic placement for optimal viewing angles
- Motion-led visuals that enhanced realism
- Minimal text to keep attention on the visual spectacle
This approach aligns with global outdoor advertising trends seen in cities like Tokyo, Seoul, and New York, now being adapted for Indian audiences.
Strategic Location and Timing in Bengaluru
The billboard was installed at a high-footfall location in Bengaluru, ensuring visibility among commuters, pedestrians, and New Year crowds. Bengaluru’s role as India’s startup and technology hub made it a natural choice for a campaign focused on innovation and future-facing finance.
Launching the campaign around New Year was also strategic. The period is associated with fresh starts, financial planning, and investment resolutions, making it a relevant moment for a crypto and investment platform to reinforce brand recall.
CoinSwitch’s Brand Narrative Through Innovation
CoinSwitch has consistently positioned itself as a platform that simplifies crypto investing for Indian users. Rather than focusing purely on product features, the brand has invested in storytelling and awareness-led campaigns to build trust in a still-evolving category.
The 3D anamorphic billboard reinforced several brand signals:
- CoinSwitch as a tech-forward, consumer-first brand
- Willingness to experiment with global advertising formats
- Focus on long-term brand building rather than short-term conversions
- Alignment with urban, digitally savvy audiences
By opting for an experiential medium, CoinSwitch avoided cluttered messaging and instead relied on curiosity and visual impact.
Outdoor Advertising in India Is Evolving
The campaign also highlights a broader shift in India’s outdoor advertising ecosystem. Static billboards are gradually giving way to digital, data-driven, and immersive formats that offer better engagement and measurability.
3D anamorphic displays, while expensive, provide:
- Higher dwell time compared to traditional hoardings
- Strong social media spillover through user-generated content
- Premium brand perception
- Differentiation in competitive urban markets
As more brands experiment with such formats, India’s metro cities may see increased adoption of advanced outdoor technologies.
Creative Execution and Audience Response
Early responses on social media platforms indicated strong public interest. Videos and photos of the billboard were widely shared, with users commenting on the realism and novelty of the experience.
For CoinSwitch, this organic engagement amplified campaign reach beyond physical footfall. The billboard became both a physical installation and a digital content asset, extending its lifespan across platforms.
The campaign’s simplicity played a key role. By avoiding heavy copy and focusing on visual storytelling, CoinSwitch allowed viewers to interpret the message without friction.
Why This Campaign Matters for CoinSwitch
Operating in the crypto space requires sustained trust-building, especially in India’s evolving regulatory environment. While the billboard does not promote specific products or returns, it reinforces brand legitimacy and scale.
Key strategic outcomes include:
- Strengthening top-of-mind awareness
- Reinforcing CoinSwitch’s position as a category leader
- Building cultural relevance through innovation
- Creating positive brand associations during a celebratory period
Such brand-led initiatives are increasingly critical for fintech and crypto platforms seeking long-term engagement rather than transactional growth alone.
Broader Implications for Indian Marketing
CoinSwitch’s campaign sets a precedent for Indian startups and digital-first brands. It demonstrates that bold, high-impact outdoor advertising is no longer limited to legacy consumer brands.
As LED infrastructure improves and costs gradually stabilize, immersive formats like anamorphic billboards could become more accessible, especially for high-growth brands targeting metro audiences.
The campaign also underscores the importance of aligning medium, message, and moment—a principle that remains central to effective brand communication.
Conclusion
CoinSwitch’s 3D anamorphic billboard in Bengaluru marked a significant moment for both the brand and India’s outdoor advertising landscape. By blending cutting-edge visual technology with strategic timing and placement, CoinSwitch delivered an experience-driven campaign that resonated with urban audiences.
As Indian brands look for innovative ways to break through advertising clutter, CoinSwitch’s New Year activation offers a compelling blueprint for immersive, future-ready brand storytelling.
