Pills, TikTok and weight-loss apps: the consumer-driven future of GLP-1s​

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Ask executives in the healthcare industry about the future market for ‍weight-loss drugs and the analogies are telling: monthly GLP-1 medicine subscriptions like a streaming video membership; dose decisions managed on a smartphone ​app; access made as easy as buying a pair of Nikes.

This is their vision of the consumerization of weight-loss as drugmakers Novo Nordisk and Eli Lilly prepare to launch pill versions alongside their blockbuster injectable treatments and increasingly look to cash-pay channels and ⁠telehealth to reach tens of millions…



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Pills, TikTok and weight-loss apps: the consumer-driven future of GLP-1s​



Ask executives in the healthcare industry about the future market for ‍weight-loss drugs and the analogies are telling: monthly GLP-1 medicine subscriptions like a streaming video membership; dose decisions managed on a smartphone ​app; access made as easy as buying a pair of Nikes.

This is their vision of the consumerization of weight-loss as drugmakers Novo Nordisk and Eli Lilly prepare to launch pill versions alongside their blockbuster injectable treatments and increasingly look to cash-pay channels and ⁠telehealth to reach tens of millions…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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