Ari Zilka says he counted 23 different observability vendors at KubeCon + CloudNativeCon North America 2025, and talked with every single one. According to Zilka, first-ever Hortonworks CPO and now founder of MyDecisive.ai, they’re all showing customers essentially the same thing.
“Every observability vendor here at KubeCon is showing you a dashboard that has a magical red piece of text on it, like that’s the broken thing,” Zilka told The New Stack. “Only, except in very…

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