First the influencers and manosphere loons added protein to ice cream, and I did not care because I rarely eat ice cream. Then they added it to popcorn, and I did not care because I rarely eat popcorn. Now they’re adding it to coffee creamer, and I am forced to care because I am hopelessly addicted to coffee, caffeine, and anything even remotely gimmicky in this space.
Memes aside, protein feels is everywhere these days. The usual suspects blame it on the rise of wellness culture, the rightward lurch…

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