Instagram head Adam Mosseri has warned that the rapid rise of artificial intelligence-generated images and videos could fundamentally reshape how people perceive content on the platform, pushing authenticity to the centre of its future strategy.
In a reflective post shared at the end of December, the Meta executive suggested that AI is advancing so quickly that distinguishing real photos and videos from synthetic ones may soon become extremely difficult, forcing Instagram to adapt at pace.
AI content seen as a growing risk
AI-powered image and video…

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