In a first for the iconic toy brand, Lego will host a keynote at data-analytics-id=”inline-link” href=”https://www.tomsguide.com/tag/ces” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomsguide.com/tag/ces”>CES 2026. While last year’s CES saw Lego team up with Sony to announce data-analytics-id=”inline-link” href=”https://www.tomsguide.com/gaming/lego-horizon-adventures-review” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomsguide.com/gaming/lego-horizon-adventures-review”>Lego Horizon Adventures, this year it’s stepping up with a press conference of its own alongside the biggest names in tech like data-analytics-id=”inline-link” href=”https://www.tomsguide.com/computing/nvidia-at-ces-2026-how-to-watch-the-keynote-and-what-i-expect-jensen-huang-to-announce” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomsguide.com/computing/nvidia-at-ces-2026-how-to-watch-the-keynote-and-what-i-expect-jensen-huang-to-announce”>Nvidia, data-analytics-id=”inline-link” href=”https://www.tomsguide.com/computing/cpus/intel-at-ces-2026-how-to-watch-the-core-ultra-series-3-keynote-and-what-to-expect” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomsguide.com/computing/cpus/intel-at-ces-2026-how-to-watch-the-core-ultra-series-3-keynote-and-what-to-expect”>Intel, LG, Hisense, AMD, and more for the Consumer Technology Association’s annual showcase in Las Vegas.
CES exhibits cutting-edge innovations and sets the tone for the tech industry for the year ahead, but it’s not a toy fair. So…
