India’s largest crypto exchange, CoinDCX, has launched a new campaign titled #TearTheStereotype, aimed at dismantling long-standing assumptions around women and financial decision-making.
At the heart of the campaign is a simple but data-backed message: the belief that women are disengaged from investing—or hesitant to explore emerging asset classes like crypto—is increasingly disconnected from reality.
According to platform data shared by CoinDCX, women’s participation in crypto investing has grown steadily over the past year, both in absolute numbers and in engagement depth. Far from being passive participants, women investors are showing disciplined behaviour, building diversified portfolios, and taking a long-term approach to wealth creation.
A Shift From Perception to Data
For decades, financial narratives in India have framed women as conservative savers rather than active investors. #TearTheStereotype directly challenges this mindset by foregrounding evidence from CoinDCX’s own ecosystem.
The exchange reports notable growth in women investors across regional markets, with particularly strong adoption from Tier II and Tier III cities. This trend signals a broader democratisation of access to digital financial tools, extending well beyond metropolitan centres.
More importantly, CoinDCX notes that women investors are not simply entering the crypto ecosystem—they are engaging meaningfully. Their activity reflects strategic portfolio diversification, consistent transaction behaviour, and a preference for long-term participation over speculative trading.
The campaign positions this shift as part of a larger transformation in India’s digital economy, where financial agency is becoming more inclusive and representative.
Redefining Financial Agency
#TearTheStereotype is designed not just as a marketing initiative, but as a conversation starter around financial inclusion and independence. By spotlighting women as informed and confident financial decision-makers, CoinDCX aims to move the narrative away from outdated tropes and toward empowerment grounded in participation and choice.
The campaign underscores the idea that access to modern financial instruments—whether equities, mutual funds, or crypto—is no longer restricted by geography or gender, but by awareness and opportunity.
CoinDCX’s Perspective
Commenting on the initiative, Prashant Verma, Chief Marketing and Growth Officer at CoinDCX, said outdated stereotypes have long shaped how women are perceived in finance.
He noted that internal data tells a very different story: women are making informed investment decisions, diversifying strategically, and actively shaping the future of finance. Through #TearTheStereotype, CoinDCX aims to bring this reality to the forefront and encourage more women to take ownership of their financial journeys.
Verma added that dismantling archaic narratives is essential to building a truly inclusive financial ecosystem. According to him, the campaign represents CoinDCX’s broader commitment to amplifying women’s voices, recognising their growing influence as investors, and removing barriers that limit equal participation.
About DCX Group
Founded in 2018, CoinDCX was created with the mission of making crypto accessible to Indians in a simple, secure, and compliant manner. Today, it serves over 2 crore users, making it India’s largest crypto exchange by user base.
The company has since evolved into DCX Group, a multi-entity ecosystem with operations spanning India and international markets. In 2024, the Group took its first step toward global expansion with the acquisition of BitOasis, a leading virtual assets broker-dealer in the MENA region. In 2025, BitOasis expanded into Bahrain, further strengthening DCX Group’s regional presence.
Beyond exchanges, DCX Group plays an active role in the Web3 ecosystem through CoinDCX Ventures, which has backed over 15 early-stage projects, and Okto, its Web3 wallet platform with more than 2 crore users globally.
The Group is backed by global investors including Pantera, Steadview Capital, Kingsway, Polychain Capital, B Capital Group, Bain Capital Ventures, Cadenza, Draper Dragon, Republic, Kindred, and Coinbase Ventures.
With #TearTheStereotype, CoinDCX is signalling that the future of finance in India will be shaped not by assumptions—but by participation, data, and inclusion.
