In 2025, India’s premium retail market crossed an inflection point. Premiumisation in India is no longer confined to aspiration—it is embedded in behaviour
As consumer palates matured outside the home, demand shifted inward—fueling adoption of intelligent kitchen appliances
Finally, personalisation became the defining differentiator. AI-driven recommendation engines, such as SUGAR’s shade-matching tool, improved customer retention by 35%, turning relevance into the new loyalty
In 2025, India’s premium…

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