Reddit overtakes TikTok in the UK as Google, Gen Z drive its rise

, By The Economic Times
Reddit overtakes TikTok in the UK as Google, Gen Z drive its rise
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Reddit has overtaken TikTok to become the UK’s fourth most visited social media platform, according to new figures from Ofcom. The rise has been driven by changes in search engine algorithms and shifting online habits among Generation Z users.

The online discussion site now reaches 60% of UK internet users, up from 33% in 2023. A report links this sharp growth to updates in Google’s search system, which increasingly promotes useful content from online discussion forums in its search results.

Google and Reddit partnership

A key reason for this rise…



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Reddit overtakes TikTok in the UK as Google, Gen Z drive its rise

, Published By The Economic Times
Reddit overtakes TikTok in the UK as Google, Gen Z drive its rise
Tech



Reddit has overtaken TikTok to become the UK’s fourth most visited social media platform, according to new figures from Ofcom. The rise has been driven by changes in search engine algorithms and shifting online habits among Generation Z users.

The online discussion site now reaches 60% of UK internet users, up from 33% in 2023. A report links this sharp growth to updates in Google’s search system, which increasingly promotes useful content from online discussion forums in its search results.

Google and Reddit partnership

A key reason for this rise…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
Apple Faces a Pivotal Opportunity to Refresh Its Entire MacBook Lineup
Next News
How Indian Consumers Redefined Retail In 2025
The Economic Times

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